BDML Launches Gadget Insurance
BDML Insurance Solutions, part of the Capita Group PLC, has announced the launch of a unique new insurance policy, Gadgetsafe, to provide cover for electronic gadgets. The cover costs £7.99 per month or £9.99 per month for 3 or 5 named gadgets respectively. Most devices can be insured including laptops, mobile ‘phones, Blackberries, cameras, PDAs, Ipods and satellite navigation units and the policy provides cover against accidental damage, theft and breakdown.
Tony Martin, Managing Director of BDML Insurance Solutions, Tony Martin, commented “People’s lifestyles are changing so quickly with an increasing dependency on expensive, mobile technology. Our research suggests many individuals carry around gadgets with a combined value approaching £1,000 with this figure doubled for a family unit on the move. Many current home insurance policies simply don’t do the job – coming up short on breadth of cover, high excesses and perhaps most importantly speed of replacement. Gadgetsafe comes with a 48 hour repair/replacement service which we believe is what customers really need in the event of a claim. In addition, policyholders will be allowed up to 60 days cover worldwide each year which we hope will make Gadgetsafe popular with travellers.”
In keeping with BDML’s distribution strategy the company is already is discussion with a number of potential affinity partners. Atlas Direct, the leading travel brand, launches with BDML next month.
Atlas’ Managing Director, Joe Karim, commented: “Gadget insurance is an absolute natural for our internet savvy customers and will sit very comfortably alongside our existing range of travel insurance products”
Customers can buy direct online from Gadgetsafe at www.gadgetsafe.co.uk.
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